Six Years of Experience
as a Front End Developer
Managed teams of 2-6
and loved every one of them equally
Master of Business Administration
from Rochester Institute of Technology
Lean Six Sigma Yellow Belt
from Rochester Institute of Technology
Working on the Holland America Email Team I was charged with building out new interactive HTML5 modules for email, including mouseover effects, embedded video, accordions, and more. These were tested extensively accross all clients and devices via Litmus and EmailOnAcid, graceful degradation was ensured, and modules were packaged as one-click snippets for use by non-technical team members.
My skip level described my activities as “the most extensive marketing we have ever done.”
As part of Amazon’s Key team I helped launch the new Key for Garage line of business, with my portion of the launch earning over 100 million impressions. This new LoB has been so successful it became the new flagship B2C initiatives of the Key by Amazon team.
After that wrapped I began working on the new Key for Business B2B line, building out their Marketo email marketing platform and all related emails, doing QA for dozens of browsers and devices to ensure compatibility. One of our emails earned a 70% open rate and 44% click-to-open rate.
Campus Advantage is a major student housing management company.
While there I managed the email marketing system for 65 clients, building hundreds of beautiful emails and landing pages for syndication across the portfolio (shown below), automated systems worth 35 hours per week, and saved the company $50,000/year in hosting fees.
Nov 2018 - Oct 2019
Key for Business Email
As the summer wore on the Key for Business pilot programs began getting real traction and we wanted to accelerate our rate of growth. To do this we spun up a Marketo partition which I was given ownership of. Working with our designer to develop mockups, then crafting them in HTML/CSS and testing extensively across dozens of devices and platforms, we were able to develop a number of high performance emails for our highly targeted audience.
Based on the incredible success of our Marketo pilot program, within three months this initiative was expanded to become our first-touch marketing approach for all potential Key for Business customers.
Key for Garage Launch
Our Key for Garage launch was set to go live on April 23rd. I had no metrics for which placements performed best or what a usual campaign consisted of in the context of our team, so I went big. We had 16 individual placements including two of the main Amazon.com sliders (not concurrently), the Prime Flyout shown below, multiple Gateway Cards and Billboards, banners on several Prime pages, we were the featured story in the Prime Newsletter (above Taylor Swift!), were featured in a couple other emails, and more.
While I cannot give exact numbers I can share that my campaign was seen by over 100 hundred million users.
Key for Home + Ring Integration
Prior to the Key for Garage launch I was put in charge of the Key+Ring integration. Unfortunately I did not take the copious screenshots for this launch so instead here is our slot on the single most prestigious and difficult-to-secure slot on the entire Amazon.com. In addition to this we had another 12 slots secured across the website, very similar to the Garage blitz shown above.
Sep 2017 - Oct 2018
For the Ignite Campaign I received a single wireframe of the landing page from which I made the LP and all three emails. Each was made using modular tools to ensure cross-platform compatibility, then customized heavily using HTML and CSS to produce what you see here.
Year of Free Campaign
The Year of Free campaign reached over 200,000 recipients, lasted five months, and consisted of four emails and one landing page. The four emails are shown here. Each was built using a modular tool to ensure cross-platform compatibility so emails looked as good in Gmail as Outlook, Desktop as iPhone.
The Renewal campaign is the biggest campaign of the year reaching nearly half a million recipients. The landing page (left) was built using WordPress, Divi, and Gravity Forms. It was intended to be entirely modular to allow it to be rapidly syndicated across our 70 properties.
The Tribeca campaign was a one-off campaign for a potential client. Halfway through the campaign the client changed the date and artist, which is why the emails have different information. The campaign was based on a single mockup and provided assets. The page was built using WordPress, Divi, styled using external CSS, with Gravity Forms for the RSVP. The emails were created using a modular tool then heavily customized using HTML and CSS. The Gravity Form styling was modular for use on other client sites.
Yacht Harbor Club Campaign
The Yacht Harbor Club Informative Campaign was one of three simultaneous campaigns we ran for them in an effort to drive awareness, traffic, and sales. In this awareness campaign we illustrated 16 key benefits of being a resident. Notice the subtle on-brand gradient of the illustrations. Everything on the landing page was custom made, then duplicated for two subsequent campaigns. This campaign reached 250,000 recipients. These were built using HTML, CSS, BeePro, Litmus, Photoshop, WordPress, Divi, and Gravity Forms.
Miscellaneous Web Pages
In managing 70 client websites there are often compelling add-ons which can be replicated and resold. Of the dozens of compelling value-add pages I have built, these four were my favorites. Some were made to be modular for syndication across the portfolio, others were client specific.
Home Page Templates
As part of the portfolio refresh initiative, we wanted to sell new home pages to new and existing clients. To that end I built 5 highly detailed, mobile responsive, modular home pages. Each section could be swapped easily, so every client could have a custom home page to suit their style and brand. These were built using WordPress, Divi, HTML, CSS, and Photoshop.